巴黎新锐皮具品牌Polène，继巴黎、纽约和东京开设独立品牌商店后，于6月15日在首尔开设了韩国首家旗舰店，以提升其品牌的国际知名度和零售影响力，这也标志着Polène开启了新的篇章。

Following the opening of independent branded stores in Paris, New York and Tokyo, Parisian upstart leather goods brand Polene opened its first flagship store in South Korea on June 15 in Seoul to increase its brand's international visibility and retail influence, which also marks the beginning of a new chapter for Polene.

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Designed by Valeriane Lazar

Polène由Mathieu、Antoine和Elsa Mothay三兄妹创立于2016年，专注于手工包袋的设计和制作，赋予其独特的现代轮廓。他们受法国设计师作品的启发，并通过与经验丰富的皮革师傅合作，保证了皮革的耐用性、优质的手感和耳目一新的视觉效果。

Founded in 2016 by three siblings, Mathieu, Antoine and Elsa Mothay, Polene focuses on the design and manufacture of hand-made bags, giving them a unique modern silhouette. They are inspired by the work of French designers and by working with experienced leather masters, they guarantee the durability of the leather, the quality of the hand and the refreshing visual effect.

置入 / 建筑 / 皮革

ARCHITECTURE

这家新的两层门店面积为245平方米，邀请了当地的设计工作室WGNB重新设计。建筑师Jonghwan Baek从皮料的可塑性中汲取灵感，试图将一块皮革置入建筑之中，在朝向街区的立面设置了大尺度凸窗，通过使用各种色调和材料来构建温馨、舒适的空间氛围。

The new two-storey store, measuring 245 square metres, has been redesigned by local design studio WGNB. Inspired by the plasticity of leather, architect Jonghwan Baek tried to insert a piece of leather into the building, creating a large bay window on the facade facing the block, using a variety of shades and materials to create a warm and comfortable atmosphere.

DESIGNER

JONGHWAN BAEK

树叶 / 重构 / 空间

REFACTORING

一片能与室内融为一体的树叶被建构出来。树的根茎犹如场地内的隔墙，将其区分和包裹，并重新组合了新的空间。Jonghwan Baek通过对皮革的“隐喻”方式和实用性来探索空间，同时将品牌的内在精髓浓缩其中，有利于反映该品牌的审美和首尔作为时尚之都的文化形象。

A leaf that blends in with the interior is constructed. The roots of the tree act as a partition wall within the site, separating and wrapping it and recombining the new space. Jonghwan Baek explores the space through a "metaphorical" approach to leather and its practicality, while encapsulating the brand's inner essence in a way that helps reflect the brand's aesthetic and the cultural image of Seoul as a fashion capital.

回应 / 当地 / 建筑

CRAFTSMANSHIP

由木工Jungjoo Im以银杏木雕刻而成的皮革座椅、艺术家Dasol Lee通过视错觉模仿皮革的纹理外观，以及精心研发和手工制作的陶瓷桌，都体现了品牌为每家旗舰店打造一种专属的独特品质，空间设计均以其所处的城市为灵感而展开, 并结合与回应了当地的手工工艺传统。

The leather seats carved from ginkgo wood by woodworker Jungjoo Im, the textured appearance of leather by artist Dasol Lee through optical illusions, and the carefully developed and hand-crafted ceramic tables are all examples of the unique qualities that the brand creates for each flagship store. The Spaces are inspired by the city in which they are located, incorporating and responding to the local artisanal traditions.

座椅 by 家具木工 Jungjoo Im

Seats by Woodworker Jungjoo Im

桌子 by 陶瓷艺术家 Dasol Lee

Table by Ceramic Artist Dasol Lee

作为创始人之一的Elsa Mothay曾说，Polène目前的发展将坚持以旗舰店为战略布局，目标是在全球的20-25个城市里开设体验店，并遵循其“小而精，但无处不在”的品牌定位 。所以，在Elsa Mothay看来，零售店不是一个销售点，而是一个能够让客户更好地了解我们品牌及设计理念与产品的场所。

Elsa Mothay, one of the founders, has said that Polene's current development will stick to the flagship store strategy, aiming to open experience stores in 20-25 cities around the world, and follow its "small and fine, but everywhere" brand positioning. For Elsa Mothay, a retail store is not a point of sale, but a place where customers can better understand our brand and design concepts and products.