地球上消耗最多的脂肪起初是一种工业废物产品。这是它的崛起故事,用它自己的营销话语讲述。
1858年:“棉籽是毒性废物。我们几乎无法免费送出去。”
1899年:“用化学品清洗它,它就能制成优质肥皂和灯油。”
1911年:“将其包装成Crisco。告诉家庭主妇它比猪油更纯净。”
1950年代:“动物脂肪会堵塞你的动脉。为了心脏健康,转而使用植物油。”
1980年代:“把它放进所有东西里。面包、薯片、饼干、婴儿配方奶,一切。”
2000年代:“任何质疑种子油的人都是怪人。科学已经定论。”
2020年代:“为什么整个国家突然间都发炎、肥胖且代谢紊乱?”
你:注意到一种被棉花和肥皂贸易漂白过的副产品被重新包装成健康脂肪,倒入整个食物供应中,而国家的健康状况按计划恶化。
The most consumed fat on earth began as an industrial waste product. Here is its rise, told in its own marketing.
1858: "Cottonseed is toxic waste. We can barely give it away."
1899: "Clean it up with chemicals and it makes a fine soap and lamp oil."
1911: "Package it as Crisco. Tell the housewife it is purer than lard."
1950s: "Animal fat clogs your arteries. Switch to vegetable oil for your heart."
1980s: "Put it in everything. Bread, crisps, biscuits, baby formula, the lot."
2000s: "Anyone questioning seed oil is a crank. The science is settled."
2020s: "Why is the whole nation suddenly inflamed, fat and metabolically ill?"
You: noticing that a bleached by-product of the cotton and soap trade was rebranded as the healthy fat, poured into the entire food supply, and the nation’s health declined on schedule.
