法拉利高管称中国车企像在开发快消品法拉利全球营销总监埃马努埃莱·卡兰多但我认为二者产品的整体综合特质,和法拉利打造的车型有着天壤之别。某种程度上来说,中国车企造出的车更像是消耗品。每个月都有全新车型推出,消费者手里刚买不久的旧车很快就显得过时落伍。But I think the overall package is very different from what Ferrari produces. They (Chinese automakers) develop cars that are, in a way, consumable goods. Every month a new model comes out, and your previous car becomes outdated.
我们承认中国车企在车辆性能层面取得了惊人进步,但在驾驶氛围感、人车情感联结上仍存在明显差距。造出一台直线加速快的车并不难,真正难的是精准入弯、稳定的车身姿态、极小的俯仰侧倾,同时带给驾驶者十足信心与驾驶乐趣——这正是法拉利始终追求的核心。哪怕低速行驶,你也能清晰感受到这是一台法拉利。We think they are making incredible progress in terms of performance. I think they are still a little behind in terms of driving emotion. Developing a car that’s fast in a straight line is not difficult. What’s truly hard is precise corner entry, flat body control, minimal pitch and roll, and delivering confidence and emotion to the driver — that’s what Ferrari pursues. Even at low speeds, you can feel you’re behind the wheel of a Ferrari.
