这次，成都车展，我印象最深的是宝马的发布会。新世代国产车型IX3，价格是真香。这款车在全球市场已经接到了十万订单，非常火爆，这次IX3起售不到27万，说明宝马是认真分析中国市场的。
IX3搭载了宝马最新科技，有多项全球级别的独家原创，很有科技含量，这个价格策略非常务实，也会对经销商纾困有很大的帮助！
宝马中国的总裁柯睿辰说的一句话，印象深刻。 “创新塑造未来，选择源自信任。”其实就是宝马的态度，豪华的内核是信任，要做让用户信任的新世代。
EditorOnSite
What impressed me most at this year's Chengdu Auto Show was BMW's press conference. The pricing for the new-generation domestically produced iX3 is truly compelling. This model has already garnered 100,000 orders globally—a clear sign of its tremens popularity. With a starting price of under RMB 270,000 in China, it’s evident that BMW has conducted a thorough and serious analysis of the Chinese market.
The iX3 serves as a showcase of BMW’s cutting-edge technology, featuring multiple world-first proprietary innovations and demonstrating substantial technological sophistication. This pragmatic pricing strategy will also provide significant relief to dealerships.
One remark from Mr. Christian Ach, President of BMW China, left a deep impression on me: "Innovation shapes the future; choice stems from trust." This statement encapsulates BMW’s philosophy—that at the heart of luxury lies trust—and underscores their commitment to building a Neue Klasse that earns users’ confidence.
