:《GAC Toyota is on Fire, While Dongfeng Honda is Playing with Fire》
With a flood of new car launches, competition is inevitable. However, it was unexpected that two Japanese automakers, GAC Toyota and Dongfeng Honda, would hold their respective launch events for new all-electric SUVs on the same day, with results as stark as fire and ice.
GAC Toyota's bZ3X has taken the market by storm. As a Japanese-brand intelligent electric vehicle priced around 100,000 yuan, with a 140,000 yuan variant featuring LiDAR and advanced autonomous driving capabilities, it garnered over 10,000 orders within just one hour of its launch—a level of success rarely seen among joint venture automakers in recent years.
In contrast, Dongfeng Honda's S7, equipped with Honda's top-tier electric and intelligent technology, is positioned as a premium all-electric SUV with a starting price of 259,900 yuan. While it offers a Type-C interface as an optional feature, it lacks an advanced autonomous driving system. As suggested by its "Ye" branding, Dongfeng Honda seems to be playing with fire.